Solveig Løvseth

Solveig is the reigning IRONMAN® World Champion.

The Norwegian became the IRONMAN® World Champion when she claimed the title in Hawaii in only her third full-distance race. It was a remarkable first season racing full IRONMAN® for Solveig as she finished 3rd at the European Championships in Hamburg, won IRONMAN® Lake Placid, before taking the crown in Kona.

She learned about PF&H through her time as part of Norway's national triathlon team. After the 2024 Olympics, she pivoted to long course racing and needed to focus even more on pre-, mid and post-race nutrition due to the demanding nature of long endurance competitions.

Solveig said, "I’ve tried a lot of different products over the years, but Precision Fuel & Hydration stands out as the best when it comes to both taste and texture. For me, it’s crucial to use products I actually enjoy, both in training and racing, so I can consistently take in the carbs and sodium I need. The gels have been a real game-changer. They’re so easy to get down, even in the final stages of long races when the last thing you feel like doing is eating".

And she officially joined the PF&H Team in 2025 as she looked to refine her strategy for the demanding heat of the IRONMAN® World Championships in Kona, Hawaii, which proved to be successful!