20% off everything until midnight on Monday!

Let’s be honest, most gels are awful. A necessary evil. Not ours, they’ve been called “The gel for people who HATE gels!” 💪🏼

Our drink mix brings all the boys to the yard. And they're like, it's better than yours. Damn right it's better than yours.

So tasty, we had to install CCTV in our warehouses to stop the guys eating more than we sell...👀

We're all about making your life easy. Try all of our fuel in one bundle, or grab a bite valve to make it even easier to get the PF 90 down ya neck...

Low-cal electrolytes for when you want to ‘uncouple’ your fuel intake from your hydration to help avoid ‘derailing’ your race if you need one but not the other. (Dropped a bit of locomotive lingo for the trainspotters out there... 🚂)

Natural electrolyte mixes in waterproof, single-serve packets so you get the mix right Every. Single. Time. (And they're super easy to carry in your pocket for a really long day out, too 💪🏼)

Designed to be swallowed with water, not anything more embarrassing...(People have asked! 😬)

These extras do more than just standing around in the background! 🎬 🥁 (You just keep scrollin', we'll keep the grade-A banter flowin'...)

🎶 The multi-colour merch haters gonna hate, hate, hate, hate, hate but we're just gonna shake, shake, shake, shake, shake, shake it off, shake it off. 🎶