Fuss-free fuelling
Scientifically-formulated fuel with the carb per serving smack bang on the front of the packet
Energy Gels
Let’s be honest, most gels are awful. A necessary evil. Not ours, they’ve been called “The gel for people who HATE gels!” 💪🏼
Flow Gels
It’s time to go with the Flow… Gel 👀
Energy Drink Mixes
Our drink mix brings all the boys to the yard. And they're like, it's better than yours. Damn right it's better than yours.
Energy Chews
So tasty, we had to install CCTV in our warehouses to stop the guys eating more than we sell...👀
Energy Chew Bars
Kinda the sports nutrition equivalent of a movie sequel, but we promise it's more 'Empire Strikes Back' than 'Batman & Robin'!
Everyone sweats differently
Match your drinks to how you sweat with our multi-strength electrolyte range
Hydration Tablets
Low-cal electrolytes for when you want to ‘uncouple’ your fuel intake from your hydration to help avoid ‘derailing’ your race if you need one but not the other. (Dropped a bit of locomotive lingo for the trainspotters out there... 🚂)
Hydration Packets
Electrolyte mixes in waterproof, single-serve packets so you get the mix right Every. Single. Time. (And they're super easy to carry in your pocket for a really long day out, too 💪🏼)
Hydration Capsules
Designed to be swallowed with water, not anything more embarrassing...(People have asked! 😬)
GO THE EXTRA MILE...
Get extra credit - be extraordinary - with these extra special extras
PF&H Extras
These extras do more than just standing around in the background! 🎬 🥁 (You just keep scrollin', we'll keep the grade-A banter flowin'...)
IRONMAN® Official Hydration
On course at IRONMAN® races in Europe, Australia, New Zealand and South Africa in 2025
Show your true colours!
Let people in the know know that you know your numbers, you know?
Merch
🎶 The multi-colour merch haters gonna hate, hate, hate, hate, hate but we're just gonna shake, shake, shake, shake, shake, shake it off, shake it off. 🎶
PF&H Bottles
£3.99
Flow Bottles
£4.99
500ml Soft Flask
£9.99
PF&H Top Tube Flask
£74.99
Adaptable Headwear
£8.99
PF&H Visor
£14.99
PF&H Headband
£14.99
PF&H Bobble Hat
£14.99
PF&H Classic Hat
£34.99
PF&H Splatter Hat
£34.99
PF&H Sticker Hat
£34.99
PF&H Trail Hat (Black)
£34.99
PF&H Trail Hat (White)
£34.99
PF&H Bucket Hat
£34.99
PF&H Sticker Bucket Hat
£34.99
PF&H Microfibre Robe
£24.99
PF&H Microfibre Towel
£14.99
PF&H Socks
£6.99