We formally launched Precision Hydration after many years working with elite athletes and technology partners to develop a simple and effective way to help athletes understand and manage their personal hydration needs. I have a degree in Sport and Exercise Science and was a regular podium finisher in elite short course triathlon racing in my younger days.
But, initially, I had very poor results when racing in the heat and at longer Ironman distances. I suffered badly from cramping and had other hydration related issues. This was despite following the widely accepted hydration advice available at the time.
That's me knocking back some much needed fluids during OTillO in Sweden in 2014. Awesome event...
After years of trial and error I eventually figured out how to effectively manage my individual sodium and fluid intake to maintain my performance. I was helped significantly in that process by Dr Raj Jutley, a highly respected heart surgeon who introduced me to the concept of sweat testing and the huge variance in sweat and sodium losses that can occur across athletes.
It was through my own search for an effective solution that, with Dr Jutley’s input, the Precision Hydration concept was born.
That's the good Dr at work during surgery!
As things progressed, we got exclusive access to patented sweat testing technology that requires no physical effort from the athlete. The technology has a long, credible history as a diagnostic test for Cystic Fibrosis and the test is simple, painless and extremely accurate.
We also developed our own range of effervescent electrolytes early on because existing products were simply not strong enough to meet most serious athletes' needs.
One-size-fits-all doesn't cut it when it comes to hydration. Just look at our management team, I lose nearly twice as much sodium per litre of sweat than our Head of Operations, Jonny.
Jonny paddled for Great Britain and is a double World Silver Medallist.
Word soon started to spread that we were offering a unique, personalised hydration solution and pretty soon we were providing our service to a growing list of professional sports teams in the English Premier League, International Rugby Union, the NFL, NBA, MLB, NHL, Formula 1 Motor racing, MotoGP and Indy Car, as well as elite individuals from the worlds of cycling, running, triathlon and more.
We've even worked with firefighters and service personnel who are exposed to high levels of heat stress and sweating, helping them maintain performance in even the harshest of environments.
We were now building up such a wealth of data on how athletes sweat that we were able to build an algorithm-based questionnaire to deliver personalised hydration advice even if an athlete couldn't make it to one of our test centres.
Our mission is to give every athlete access to a personalised hydration strategy so that they have the best chance of achieving their goals.