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Make your race nutrition a piece of cake 🍰

Not literally, think of the crumbs! We just make it really easy to track what you're taking in so you can hit your numbers.

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Make your race nutrition a piece of cake 🍰

Not literally, think of the crumbs! We just make it really easy to track what you're taking in so you can hit your numbers.

Product hero image
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FUSS-FREE FUELLING

Scientifically-formulated fuel with the carb per serving smack bang on the front of the packet

Energy Gels

Let’s be honest, most gels are awful. A necessary evil. Not ours, they’ve been called “The gel for people who HATE gels!” 💪🏼
PF 30 Gel

PF 30 Gel

$12.49

4 Gels
4 Gels
30G CARB/SERVING
PF 30 Caffeine Gel

PF 30 Caffeine Gel

$12.49

3 Gels
3 Gels
100MG CAFF/SERVING
PF 90 Gel

PF 90 Gel

$19.99

3 Jumbo Gels
3 Jumbo Gels
90G CARB/SERVING

How many do I need?

Find out in minutes

INFORMED SPORT

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

2:1 RATIO

2:1 RATIO

2:1 RATIO

RECYCLABLE

RECYCLABLE

RECYCLABLE

Flow Gels

It’s time to go with the Flow… Gel 👀
PF 300 Flow Gel

PF 300 Flow Gel

$21.99

1 Pouch
1 Pouch
300G CARB/SERVING
Flow Bottles

Flow Bottles

$6.99

Know your numbers!

Then hit em with Flow Gel

INFORMED SPORT

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

2:1 RATIO

2:1 RATIO

2:1 RATIO

RECYCLABLE

RECYCLABLE

RECYCLABLE

Energy Drink Mixes

Our drink mix brings all the boys to the yard. And they're like, it's better than yours. Damn right it's better than yours.
Carb Only Drink Mix

Carb Only Drink Mix

$59.99

30 Servings*
30 Servings*
30-120G CARB/LITRE
Carb & Electrolyte Drink Mix

Carb & Electrolyte Drink Mix

$31.99

15 Servings
15 Servings
60G CARB/LITRE

How many bottles do I need?

Create a plan and see

INFORMED SPORT

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

2:1 RATIO

2:1 RATIO

2:1 RATIO

RECYCLABLE

RECYCLABLE

RECYCLABLE

Energy Chews

So tasty, we had to install CCTV in our warehouses to stop the guys eating more than we sell...👀
PF 30 Chew - Original

PF 30 ChewOriginal

$11.49

4 Packets
4 Packets
30G CARB/SERVING
PF 30 Chew - Mint & Lemon

PF 30 ChewMint & Lemon

$11.49

4 Packets
4 Packets
30G CARB/SERVING
PF 30 Chew - Combo Box

PF 30 ChewCombo Box

$76.99

30 Packets
30 Packets
30G CARB/SERVING

How many can I have?

Get an excuse to eat chews

BATCH TESTED

BATCH TESTED

BATCH TESTED

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

RECYCLABLE

RECYCLABLE

RECYCLABLE

Energy Chew Bars

Kinda the sports nutrition equivalent of a movie sequel, but we promise it's more 'Empire Strikes Back' than 'Batman & Robin'!
PF 60 Chew Bar - Original

PF 60 Chew BarOriginal

$12.99

PF 60 Chew Bar - Mint & Lemon

PF 60 Chew BarMint & Lemon

$12.99

PF 60 Chew Bar - Combo Box

PF 60 Chew BarCombo Box

$77.49

How many bars for me?

Find out now...

BATCH TESTED

BATCH TESTED

BATCH TESTED

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

RECYCLABLE

RECYCLABLE

RECYCLABLE

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EVERYONE SWEATS DIFFERENTLY

Match your drinks to how you sweat with our multi-strength electrolyte range

Hydration Tablets

Low-cal electrolytes for when you want to ‘uncouple’ your fuel intake from your hydration to help avoid ‘derailing’ your race if you need one but not the other. (Dropped a bit of locomotive lingo for the trainspotters out there... 🚂)
PH 1500

PH 1500

$11.99

10 Tablets
10 Tablets
VERY HIGH STRENGTH
PH 1000

PH 1000

$11.99

10 Tablets
10 Tablets
HIGH STRENGTH
PH 500

PH 500

$11.99

15 Tablets
15 Tablets
MODERATE STRENGTH

What strength do I need?

Get a recommendation

INFORMED SPORT

INFORMED SPORT

INFORMED SPORT

LOW CALORIE

LOW CALORIE

LOW CALORIE

VEGAN

VEGAN

VEGAN

MIX IN 500ML

MIX IN 500ML

MIX IN 500ML

CONVENIENT TUBES

CONVENIENT TUBES

CONVENIENT TUBES

HYPOTONIC FORMULA

HYPOTONIC FORMULA

HYPOTONIC
FORMULA

Hydration Packets

Electrolyte mixes in waterproof, single-serve packets so you get the mix right Every. Single. Time. (And they're super easy to carry in your pocket for a really long day out, too 💪🏼)
PH 1500

PH 1500

$13.99

8 packets
8 packets
VERY HIGH STRENGTH
PH 1000

PH 1000

$13.99

8 packets
8 packets
HIGH STRENGTH
PH 500

PH 500

$13.99

8 packets
8 packets
MODERATE STRENGTH

What's my strength?

Use The Planner to find out

INFORMED SPORT

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

SINGLE-SERVE PACKETS

SINGLE-SERVE PACKETS

SINGLE-SERVE
PACKETS

3% CARB

3% CARB

3% CARB

HYPOTONIC FORMULA

HYPOTONIC FORMULA

HYPOTONIC
FORMULA

Hydration Capsules

Designed to be swallowed with water, not anything more embarrassing...(People have asked! 😬)
Electrolyte Capsules

Electrolyte Capsules

$9.99

15 capsules
15 capsules
BLISTER PACKED

When should I use them?

Create a plan and see

INFORMED SPORT

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL
INGREDIENTS

VEGAN

VEGAN

VEGAN

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GO THE EXTRA MILE...

Get extra credit - be extraordinary - with these extra special extras

PF&H Extras

These extras do more than just standing around in the background! 🎬 🥁 (You just keep scrollin', we'll keep the grade-A banter flowin'...)
Strategy Stickers

Strategy Stickers

$9.99

PH 250

PH 250

$11.99

15 Tablets
15 Tablets
DAY-TO-DAY
PF&H Bottles

PF&H Bottles

$5.99

Fuel Sample Pack

Fuel Sample Pack

$54.49

TRY ALL FORMATS
The Cramper Hamper

The Cramper Hamper

$49.99

Marathon Taster Pack

Marathon Taster Pack

$24.99

Endurance Taster Pack

Endurance Taster Pack

$31.49

The Science of Endurance Hydration Online Course

The Science of Endurance Hydration Online Course

$49.00

ONLINE COURSE

IRONMAN® Official Hydration

On-course at IRONMAN® Global Series races in 2026
PH 1000

PH 1000

$11.99

PH 1000 + 1L Bottle

PH 1000 + 1L Bottle

$16.99

IRONMAN® Training Pack

IRONMAN® Training Pack

$57.49

Need a plan for your IRONMAN®?

No dramas...

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SHOW YOUR TRUE COLOURS!

Let people in the know know that you know your numbers, you know?

Merch

🎶 The multi-colour merch haters gonna hate, hate, hate, hate, hate but we're just gonna shake, shake, shake, shake, shake, shake it off, shake it off. 🎶
PF&H Bottles

PF&H Bottles

$5.99

Flow Bottles

Flow Bottles

$6.99

PF&H 16oz Soft Flask

PF&H 16oz Soft Flask

$13.99

PF&H Top Tube Flask

PF&H Top Tube Flask

$94.99

PF&H Running Hat

PF&H Running Hat

$19.99

PF&H Visor

PF&H Visor

$19.99

PF&H Headband

PF&H Headband

$19.99

PF&H Bobble Hat

PF&H Bobble Hat

$19.99

PF&H Classic Hat

PF&H Classic Hat

$44.99

PF&H Splatter Hat

PF&H Splatter Hat

$44.99

PF&H Sticker Hat

PF&H Sticker Hat

$44.99

PF&H Trail Hat (Black)

PF&H Trail Hat (Black)

$44.99

PF&H Trail Hat (White)

PF&H Trail Hat (White)

$44.99

PF&H Bucket Hat

PF&H Bucket Hat

$44.99

PF&H Sticker Bucket Hat

PF&H Sticker Bucket Hat

$44.99

PH Microfibre Changing Robe

PH Microfibre Changing Robe

$29.99

PF&H Microfibre Towel

PF&H Microfibre Towel

$19.99

PF&H Adaptable Headwear

PF&H Adaptable Headwear

$9.99

PF&H Ice Bandana

PF&H Ice Bandana

$24.99

PF&H Winter Running Hat

PF&H Winter Running Hat

$26.49

Nail your next event with a FREE Fuel & Hydration PlanGET STARTED
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