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Sam Shepherd

Sam Shepherd

IRONMAN® World Championship

10th October, 2026USAKonaCompleted, M40-44

Sam's headline numbers

~86g
Carb per hour
Recommended 90g/h+
~1,287ml
Fluid per hour
Recommended 1,250-1,750ml/h
~677mg
Sodium per litre
Recommended 800-1200mg/L
~8.1mg
Caffeine per kg
Recommended 3-6mg/kg
Image Credits: @precisionfandh

Sam's strategy

Fueling

Carbohydrate is the main fuel you burn when racing. Failing to fuel properly is a leading cause of underperformance in longer races.
Carb-rich meal

T - 1-4hrs: Ate a carb rich meal (Low in fat & fibre)

Pre-fueled

T - 15mins: Took in a final dose of carb

Carb per hour
Recommended 90g/h+
~86g
Sam's Energy Rating8/10

"Overall my strategy was pretty good. Fueling wasn’t the reason I didn’t run as fast as I wanted, let's put it that way!"

Our thoughts

On race morning in Kona, Sam stuck to his tried and tested carb-rich breakfast of rice, a banana and a PF 60 Chew Bar, before a final PF 30 Caffeine Gel within the 30 minutes before race start to top up his circulating blood glucose for the long swim.

Knowing the first section of the bike would be technical, Sam took on a PF 30 Caffeine Gel in T1 to get ahead of his intake, then relied on bottles on the bike containing PF Carb & Electrolyte Drink Mix as well as one aero bottle with PF 90 Gels, PF 30 Gels and PF 30 Caffeine Gels mixed in. This approach kept his high-carb strategy easy to execute. It also meant he had the flexibility to increase his intake when he felt his energy drop by taking more from his aero bottle. Having raced several IRONMAN’s before, Sam knew he’d feel hungry between mile 70 and 90. To combat this he took on an energy bar which also helped to avoid flavour fatigue.

Out of T2, taking ~300ml of cola gave Sam a lift to get started on the marathon. He then relied on PF 90 Gels and PF 30 Caffeine Gels until 22km into the run. From that point his strategy pivoted to rely on cola, an intentional move knowing that later on in the run he finds it much harder to fuel. Sam stepped up his run intake from ~58g/h at IRONMAN® Kalmar last year to ~73g/h here, an impressive increase given the extreme heat and humidity out in Kona. Raising his intake to shoot for 90g/h+ on the run could boost Sam’s energy levels even further.

Hydration

Taking on board an appropriate amount of fluid and sodium is essential to maintaining blood volume and supporting the cardiovascular effort needed to perform on race day.

Whilst the absolute amount of sodium and fluid consumed per hour is important, it’s critical to consider these in relation to each other. This is known as 'relative sodium concentration' and it’s expressed in milligrams per litre (mg/L). How much sodium you’re taking in per litre of fluid is more important than the absolute amount taken in per hour.

Sam1024mg/L

Sam has been Sweat Tested to dial in his hydration plan

Sweat sodium concentration (mg/L) is largely genetically determined and remains relatively stable. Knowing how salty your sweat is enables you to replace a good proportion of your sweat losses, which can range from 200-2,000mg/L.

Whilst Sam's losses are on the moderate side, getting his hydration strategy right is still crucial when it's hot and/or humid as his higher sweat rate in these conditions can result in significant net losses over the duration of a race.

Learn more
Pre-loaded electrolytes

T - 60mins: Drank ~500ml of strong electrolyte drink

Fluid per hour
Recommended 1,250-1,750ml/h
~1,287ml
Sodium per litre
Recommended 800-1200mg/L
~677mg
Sam's Hydration Rating8/10

"Similarly to fuelling, broadly happy with how this went. I made a real conscious effort to stay hydrated. I probably did more cooling than I anticipated, but that was partly down to the humidity. "

Our thoughts

Sam prepared for the heat of Kona with 3-4 weeks of sessions at the Precision Performance Lab, which helped dial in his hydration strategy. The night before, and on race morning he preloaded with PH 1500 to start as well hydrated as possible for the extremely hot and humid conditions. He drank ~8L on the bike, starting with bottles of Carb & Electrolyte Drink Mix, Carb Only Drink Mix and PH 1500, while relying on aid stations to get plenty of additional water. His run strategy was to carry a Soft Flask of Carb and Electrolyte Drink Mix and top-up fluid by refilling it with water and grabbing more water cups at aid stations. As a result of his heat acclimation block, Sam’s Sweat Rate increased, so he knew he had to be proactive in taking on ~1.4-1.6L to replenish his losses. On top of this, using active cooling methods, such as putting ice down his tri suit and soaking his hat in cold water, was crucial to help regulate his body temperature.

The relative sodium concentration of Sam’s drinks was where he fell slightly short on this occasion. Supplementing a large portion of his fluid intake with water at aid stations meant that his relative sodium concentration fell below that which is lost in his sweat (which he knows from his sweat test). Taking a few more Electrolyte Capsules during the race, would have helped him replace a greater proportion of his losses and potentially benefit his performance.

Caffeine

Beyond the Three Levers of Performance (carb, sodium and fluid), caffeine is one of only a few substances that is proven to improve performance for most endurance athletes as it can help stave off mental and physical fatigue.

Pre-caffeinated

T - 0-4hrs: Had a final hit of caffeine

Caffeine per kg
Recommended 3-6mg/kg
~8.1mg
Our thoughts

Sam sat slightly above the 3-6mg/kg recommendations associated with performance benefits, having spread caffeine doses across the full day. This meant that he would have been within the recommended range for the majority of his race, given caffeine has a half life of 4-5 hours. As a habitual user of caffeine (one of the highest in the PF&H office), his high intake is tried and tested, and continuing a similar pattern of caffeine intake for future racing would continue to benefit his energy levels as he felt it did in Kona.

How Sam hit his numbers

Here's everything that Sam ate and drank on the day...

Before race (>30 mins)
Pre-race (<30 mins)
Run

Final thoughts

Sam's Satisfaction Rating7/10

“Happy to endure the day in the end - I survived Kona. I’m a bit disappointed with my time as that's my slowest IM since my first back in 2017, but it's just a reflection of where my fitness is at the moment unfortunately… I’ll blame the job ;)”

Sam

“Completing the World Championships in Kona in the heat and extreme humidity is a huge achievement. Sam’s experience and performance was well supported by an impressive, science-backed fueling and proactive fluid replacement strategy. The only refinement could come in his hydration plan by increasing relative sodium concentration slightly to replace a greater proportion of his losses. If he’s able to build more consistency of training in the lead up to his next race, it’ll give Sam the opportunity to pace his run more competitively. ”

PF&H

Sam's full stats

Overall
866g total carb86g per hour
12,940ml total fluid1,287ml per hour
8,757mg total sodium871mg per hour
677mgSodium per litre
657mg total caffeine8.1mg per kg
Bike and Run
Bike
Run

Data Confidence

We rate each of our case studies from 1-5 based on the level of accuracy, and our confidence in the data.

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There is an adequate level of accuracy in the data collected and the numbers reported. The athlete manages to recall what they ate and drank including most specifics (brands flavours quantities plausible estimations of volumes). However there are estimations made within the data which affect the overall confidence level in the data reported.

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