
Sam Shepherd
IRONMAN® Kalmar
Sam's headline numbers

Sam's strategy
Fueling
T - 1-4hrs: Ate a carb rich meal (Low in fat & fibre)
T - 15mins: Took in a final dose of carb
"There were no real issues with my energy levels during the race, although I was surprised to feel a little hungry later on the bike. I carried a second flow flask on the run, but because I was struggling with my hip and there was a lot of stop-start in the last 9 miles, the plan fell away somewhat."
Sam executed a well-structured fueling strategy across the race, with an emphasis on maximising carbohydrate intake during the bike leg, he relied primarily on PF 300 Flow Gel in a Flow Bottle. Sam supplemented his carb intake with three PF 30 Caffeine Gels and ~60g of carbs from Flow Gel decanted into a Top Tube Flask as well as two PF 60 Chew Bars, to achieve an impressive average bike intake of ~129g/h. This approach ensured a high carbohydrate availability without any gastrointestinal issues, reflecting effective gut training in the lead up to the event, though a brief sensation of hunger around mile 80 required an additional half energy bar from an aid station. Moving onto the run, Sam shifted to a lower intake of ~58g/h, using PF 300 Flow Gel in a flow flask 120, one PF 30 Caffeine Gel, and frequent sips of coke from aid stations. Overall, Sam’s strategy represents a classic “front-loading” pattern that we often see in long-course racing, although the reduced intake on the run was largely due to managing some hip pain, which led Sam to rely more on coke at the aid stations. Overall, the strategy provided excellent energy availability on the bike, though sustaining higher carbohydrate intake on the run could have further supported performance in the latter stages.
Hydration
Taking on board an appropriate amount of fluid and sodium is essential to maintaining blood volume and supporting the cardiovascular effort needed to perform on race day.
Whilst the absolute amount of sodium and fluid consumed per hour is important, it’s critical to consider these in relation to each other. This is known as 'relative sodium concentration' and it’s expressed in milligrams per litre (mg/L). How much sodium you’re taking in per litre of fluid is more important than the absolute amount taken in per hour.
Sam1024mg/L
Sam has been Sweat Tested to dial in his hydration plan
Sweat sodium concentration (mg/L) is largely genetically determined and remains relatively stable. Knowing how salty your sweat is enables you to replace a good proportion of your sweat losses, which can range from 200-2,000mg/L.
Whilst Sam's losses are on the moderate side, getting his hydration strategy right is still crucial when it's hot and/or humid as his higher sweat rate in these conditions can result in significant net losses over the duration of a race.
Learn moreT - 60mins: Drank ~500ml of strong electrolyte drink
"Thankfully it wasn’t a particularly hot day, and only reached 22℃ on the run, which made staying on top of hydration much easier. Overall, I would say my strategy was effective, although I’ll need to up my fluid and sodium intake at the back end of the run in my next races."
Sam’s hydration strategy was carefully tailored to his individual needs and race conditions. On the bike, he relied on PH 1000 in the bottles he started with as well as those he picked up at aid stations. Sam also listened to his body by occasionally drinking plain water when he craved it and using water from aid stations to cool himself. A similar approach was carried onto the run, where he took a cup of PH 1000 and a cup of water at each aid station. The on-course PH 1000 supported Sam in replacing a high proportion of the sodium he was losing via sweat. This strategy allowed Sam to stay well-balanced in terms of both fluid and sodium replacement, while also addressing thermoregulation needs; although the temperatures were not particularly extreme during the race. He did experience some cramping late into the run leg, although it is likely that this was due to neuromuscular fatigue and muscle overload - because Sam lacked some durability work in the lead up to the event - rather than an electrolyte imbalance.
Caffeine
Beyond the Three Levers of Performance (carb, sodium and fluid), caffeine is one of only a few substances that is proven to improve performance for most endurance athletes as it can help stave off mental and physical fatigue.
T - 0-4hrs: Had a final hit of caffeine
Sam’s caffeine strategy was mainly built around PF 30 Caffeine Gels, with one taken in the last few minutes before the swim, three during the bike, and one on the run, alongside a small contribution from coke. This brought his total intake to ~6.6mg/kg, which sits slightly above the typical recommended range but was well tolerated. As a habitual caffeine user - notably one of the biggest coffee drinkers in the office - Sam’s body is accustomed to higher intakes, and his likely status as a fast caffeine metaboliser means he can avoid negative side effects, such as sleep disruption or GI disturbances.
How Sam hit his numbers
Here's everything that Sam ate and drank on the day...
Final thoughts
“Although it wasn’t the performance I was hoping for, at the half way point of the run I believed I was in a good position both physically and mentally. Some more strength and conditioning work leading into my next race should help support a stronger performance late into the run.”

“There were clear positives from a fueling and hydration perspective on the bike, where Sam’s carbohydrate intake was the highest he has achieved in an IRONMAN® race to date. Translating this on to the run to sustain high carbohydrate availability will be the challenge for his next race.”
Sam's full stats
Data Confidence
We rate each of our case studies from 1-5 based on the level of accuracy, and our confidence in the data.
There is good confidence in the accuracy of the data reported. An athlete feels that the numbers closely reflect what they consumed despite a couple of estimations which may carry some degree of error. The majority of what was consumed is recorded to a high level of specificity (most volumes are known through the use of bottles brands quantities flavours). The numbers are very plausible and align with previous data recordings (if an athlete has collected data previously).