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Everything you need to hit your numbers, smash your next event and look like a boss doing it.

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Gels
So tasty, they’re loved by folk who usually hate gels!
Drink Mixes
🎵 Our Drink Mixes bring all the boys to the yard 🎵
Chews
So good, you’ll be lucky if you have any left for race day

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Hydration

Tablets
These tablets are where it all began for PF&H. Over a decade later, they're still topping the charts.
Packets
Single-serving drink mixes so you can take just enough that you don't have to share!
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Designed to be swallowed, not anything more embarrassing (people have asked! 😬)

Merch

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Every time we see someone mixing up PH in a G@t*rade bottle, we die a little inside
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The hip flask's less-cool-but-definitely-fitter cousin...
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Knowledge Hub

Where our Sports Science team come to geek out about stuff that'll make you go faster and further.

Fuel

How much carbohydrate do athletes need per hour?
15 Minute Read
How to carb load before your next race
9 Minute Read
How to train your gut (and consume more carb)
9 Minute Read
Which energy products are right for you?
14 Minute Read
Should you be training in a fasted state?
8 Minute Read
What happens when you ‘bonk’? (And how to avoid it!)
13 Minute Read

More performance advice

Hydration

Why sodium is crucial to athletes performing at their best
6 Minute Read
How to START hydrated and why that's so important.
12 Minute Read
Why do athletes suffer from cramp?
19 Minute Read

Your pain cave watchlist

No-one wins races by watching cat videos 🙀

Are you a salty sweater?
Andy explains how you can estimate your sweat sodium losses
Which energy products are right for you?
Andy explores the main pros and cons of each of the major fuelling formats commonly used by athletes
Should you take a sweat test?
Abby explains the key role that an Advanced Sweat Test can play in personalising your hydration strategy

Athletes

See how we've helped some of the best in the business nail their fueling and hydration...

Profiles

Hayden Hawks
Elite ultrarunner
Emma Pallant-Browne
Multiple IRONMAN 70.3 Champion
Leon Chevalier
Multiple IRONMAN Champion

See all profiles

Case Studies

IM World Championships
Leon Chevalier / Triathlon
IM 70.3 World Championships
Emma Pallant-Browne / Triathlon
Tokyo Olympic Marathon
Malcolm Hicks / Running
Tour de France Stage 13
Victor Campenaerts / Cycling
UCI Gravel Worlds
Florian Vermeersch / Cycling
UTMB Canyons 50k
Hayden Hawks / Running

See all case studies

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Just promise you won't send us pics of your pee asking if you're dehydrated. We can't unsee that kinda thing....

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Hayden Hawks

Ultrarunner - Winner of the CCC UTMB 100

Dan Jones

Elite ultrarunner

Lisa Weightman

4x Olympic Marathon Runner

Izzi Batt-Doyle

Australian Olympic Athlete

Robbie Britton

British 24-Hour Record Holder

Adam Bowden

Elite Marathon Runner

Tish Jones

Team GB Marathon Runner

Marnie Ponton

Elite Marathon Runner

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