Make your race nutrition a piece of cake 🍰

Not literally, think of the crumbs! We just make it really easy to track what you're taking in so you can hit your numbers.

Fuel
Hydration
Merch

Fuss-free fuelling

Scientifically-formulated fuel with the carb per serving smack bang on the front of the packet

Energy Gels

Let’s be honest, most gels are awful. A necessary evil. Not ours, they’ve been called “The gel for people who HATE gels!” 💪🏼
30G CARB/SERVING
4 GELS
PF 30 Gel

PF 30 Gel

CA$14.99
100MG CAFF/SERVING
3 GELS
PF 30 Caffeine Gel

PF 30 Caffeine Gel

CA$14.99
90G CARB/SERVING
3 JUMBO GELS
PF 90 Gel

PF 90 Gel

CA$24.99

How many do I need?

Find out in minutes

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
2:1 ratio icon
2:1 RATIO
Recyclable icon
RECYCLABLE

Flow Gels

It’s time to go with the Flow… Gel 👀
300G CARB/SERVING
1 POUCH
PF 300 Flow Gel

PF 300 Flow Gel

CA$29.99
Flow Bottles

Flow Bottles

CA$9.99

Know your numbers!

Then hit 'em with Flow Gel

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
2:1 ratio icon
2:1 RATIO
Recyclable icon
RECYCLABLE

Energy Drink Mixes

Our drink mix brings all the boys to the yard. And they're like, it's better than yours. Damn right it's better than yours.
30-120G CARB/LITRE
30 SERVINGS*
Carb Only Drink Mix

Carb Only Drink Mix

CA$67.99
60G CARB/LITRE
15 SERVINGS
Carb & Electrolyte Drink Mix

Carb & Electrolyte Drink Mix

CA$33.99

How many bottles do I need?

Create a plan and see

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
2:1 ratio icon
2:1 RATIO
Recyclable icon
RECYCLABLE

Energy Chews

So tasty, we had to install CCTV in our warehouses to stop the guys eating more than we sell...👀
30G CARB/SERVING
4 PACKETS
PF 30 Chew - Original

PF 30 Chew

Original

CA$12.99
30G CARB/SERVING
4 PACKETS
PF 30 Chew - Mint & Lemon

PF 30 Chew

Mint & Lemon

CA$12.99
30G CARB/SERVING
30 PACKETS
PF 30 Chew - Combo Box

PF 30 Chew

Combo Box

CA$84.99

How many can I have?!

Get an excuse to eat chews

Batch tested icon
BATCH TESTED
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
Recyclable icon
RECYCLABLE

Energy Extras

We're all about making your life easy. Try all of our fuel in one bundle, or grab a bite valve to make it even easier to get the PF 90 down ya neck...
TRY ALL FORMATS
Fuel Sample Pack

Fuel Sample Pack

CA$59.99
The Cramper Hamper

The Cramper Hamper

CA$54.99
PF 90 Gel Bite Valve

PF 90 Gel Bite Valve

CA$4.99

Everyone sweats differently

Match your drinks to how you sweat with our multi-strength electrolyte range

Hydration Tablets

Low-cal electrolytes for when you want to ‘uncouple’ your fuel intake from your hydration to help avoid ‘derailing’ your race if you need one but not the other. (Dropped a bit of locomotive lingo for the trainspotters out there... 🚂)
VERY HIGH STRENGTH
10 TABLETS
PH 1500

PH 1500

CA$15.99
HIGH STRENGTH
10 TABLETS
PH 1000

PH 1000

CA$15.99
MODERATE STRENGTH
15 TABLETS
PH 500

PH 500

CA$15.99

Which strength do I need?

Get a recommendation

Informed Sport icon
INFORMED SPORT
Low calorie icon
LOW CALORIE
Vegan icon
VEGAN
Convenient tubes icon
CONVENIENT TUBES
Mix in 500ml icon
MIX IN 500ML
Hypotonic formula icon
HYPOTONIC FORMULA

Hydration Packets

Electrolyte mixes in waterproof, single-serve packets so you get the mix right Every. Single. Time. (And they're super easy to carry in your pocket for a really long day out, too 💪🏼)
VERY HIGH STRENGTH
8 PACKETS
PH 1500

PH 1500

CA$17.99
HIGH STRENGTH
8 PACKETS
PH 1000

PH 1000

CA$17.99
MODERATE STRENGTH
8 PACKETS
PH 500

PH 500

CA$17.99

What’s my strength?

Use The Planner to find out

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN
Single-serve packets icon
SINGLE-SERVE PACKETS
3% carb icon
3% CARB
Hypotonic formula icon
HYPOTONIC FORMULA

Hydration Capsules

Designed to be swallowed with water, not anything more embarrassing...(People have asked! 😬)
BLISTER PACKED
15 CAPSULES
Electrolyte capsules

Electrolyte capsules

CA$12.99

When should I use them?

Create a plan and see

Informed Sport icon
INFORMED SPORT
No Artificial Ingredients icon
NO ARTIFICIAL INGREDIENTS
Vegan icon
VEGAN

Hydration Extras

These extras do more than just standing around in the background! 🎬 🥁 (You just keep scrollin', we'll keep the grade-A banter flowin'...)
DAY-TO-DAY
15 TABLETS
PH 250

PH 250

CA$15.99
PF&H Bottles

PF&H Bottles

CA$6.99
The Cramper Hamper

The Cramper Hamper

CA$54.99
ONLINE COURSE
The Science of Endurance Hydration Online Course

The Science of Endurance Hydration Online Course

CA$65.00

2024 IRONMAN® European Series Hydration

On course at the IRONMAN® European Series 2024
PH 1000

PH 1000

CA$15.99
PH 1000 + 1L Bottle

PH 1000 + 1L Bottle

CA$22.49
IRONMAN® European Series Training Pack

IRONMAN® European Series Training Pack

CA$75.95

Need a plan for your IRONMAN®?

No dramas...

Show your true colours!

Let people in the know know that you know your numbers, you know?

Merch

🎶 The multi-colour merch haters gonna hate, hate, hate, hate, hate but we're just gonna shake, shake, shake, shake, shake, shake it off, shake it off. 🎶
PF&H Bottles
500ml Soft Flask
Flow Bottles
PF&H Running Hat
PF&H Bobble Hat
PF&H Headband
PF&H Visor
Adaptable Headwear
PH Microfibre Towel
PH Microfibre Changing Robe
PF&H Bucket Hat
Nail your next event with a FREE Fuel & Hydration Plan
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