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Make your race nutrition a piece of cake 🍰

Not literally, think of the crumbs! We just make it really easy to track what you're taking in so you can hit your numbers.

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FUSS-FREE FUELLING

Scientifically-formulated fuel with the carb per serving smack bang on the front of the packet

Energy Gels

Let’s be honest, most gels are awful. A necessary evil. Not ours, they’ve been called “The gel for people who HATE gels!” 💪🏼
PF 30 Gel

PF 30 Gel

£9.49

4 Gels
PF 30 Caffeine Gel

PF 30 Caffeine Gel

£9.49

3 Gels
PF 90 Gel

PF 90 Gel

£14.99

3 Jumbo Gels

How many do I need?

Find out in minutes

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

2:1 RATIO

2:1 RATIO

RECYCLABLE

RECYCLABLE

Flow Gels

It’s time to go with the Flow… Gel 👀
PF 300 Flow Gel

PF 300 Flow Gel

£16.99

1 Pouch
Flow Bottles

Flow Bottles

£4.99

Know your numbers!

Then hit em with Flow Gel

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

2:1 RATIO

2:1 RATIO

RECYCLABLE

RECYCLABLE

Energy Drink Mixes

Our drink mix brings all the boys to the yard. And they're like, it's better than yours. Damn right it's better than yours.
Carb Only Drink Mix

Carb Only Drink Mix

£44.99

30 Servings*
Carb & Electrolyte Drink Mix

Carb & Electrolyte Drink Mix

£24.99

15 Servings

How many bottles do I need?

Create a plan and see

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

2:1 RATIO

2:1 RATIO

RECYCLABLE

RECYCLABLE

Energy Chews

So tasty, we had to install CCTV in our warehouses to stop the guys eating more than we sell...👀
PF 30 Chew - Watermelon

PF 30 ChewWatermelon

£8.99

4 Packets
PF 30 Chew - Original

PF 30 ChewOriginal

£8.99

4 Packets
PF 30 Chew - Mint & Lemon

PF 30 ChewMint & Lemon

£8.99

4 Packets
PF 30 Chew - Combo Box

PF 30 ChewCombo Box

£59.99

30 Packets
BATCH TESTED

BATCH TESTED

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

RECYCLABLE

RECYCLABLE

Energy Chew Bars

Kinda the sports nutrition equivalent of a movie sequel, but we promise it's more 'Empire Strikes Back' than 'Batman & Robin'!
PF 60 Chew Bar - Original

PF 60 Chew BarOriginal

£9.99

PF 60 Chew Bar - Mint & Lemon

PF 60 Chew BarMint & Lemon

£9.99

PF 60 Chew Bar - Combo Box

PF 60 Chew BarCombo Box

£59.49

How many bars for me?

Find out now...

BATCH TESTED

BATCH TESTED

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

RECYCLABLE

RECYCLABLE

EVERYONE SWEATS DIFFERENTLY

Match your drinks to how you sweat with our multi-strength electrolyte range

Hydration Tablets

Low-cal electrolytes for when you want to ‘uncouple’ your fuel intake from your hydration to help avoid ‘derailing’ your race if you need one but not the other. (Dropped a bit of locomotive lingo for the trainspotters out there... 🚂)
PH 1500

PH 1500

£8.99

10 tablets
PH 1000

PH 1000

£8.99

10 tablets
PH 500

PH 500

£8.99

15 tablets

What strength do I need?

Get a recommendation

INFORMED SPORT

INFORMED SPORT

LOW CALORIE

LOW CALORIE

VEGAN

VEGAN

MIX IN 500ML

MIX IN 500ML

CONVENIENT TUBES

CONVENIENT TUBES

HYPOTONIC FORMULA

HYPOTONIC FORMULA

Hydration Packets

Electrolyte mixes in waterproof, single-serve packets so you get the mix right Every. Single. Time. (And they're super easy to carry in your pocket for a really long day out, too 💪🏼)
PH 1500

PH 1500

£10.99

8 packets
PH 1000

PH 1000

£10.99

8 packets
PH 500

PH 500

£10.99

8 packets

What's my strength?

Use The Planner to find out

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

SINGLE-SERVE PACKETS

SINGLE-SERVE PACKETS

3% CARB

3% CARB

HYPOTONIC FORMULA

HYPOTONIC FORMULA

Hydration Capsules

Designed to be swallowed with water, not anything more embarrassing...(People have asked! 😬)
Electrolyte Capsules

Electrolyte Capsules

£7.49

15 capsules

When should I use them?

Create a plan and see

INFORMED SPORT

INFORMED SPORT

NO ARTIFICIAL INGREDIENTS

NO ARTIFICIAL INGREDIENTS

VEGAN

VEGAN

GO THE EXTRA MILE...

Get extra credit - be extraordinary - with these extra special extras

PF&H Extras

These extras do more than just standing around in the background! 🎬 🥁 (You just keep scrollin', we'll keep the grade-A banter flowin'...)
Strategy Stickers

Strategy Stickers

£7.99

PH 250

PH 250

£8.99

15 tablets
PF&H Bottles

PF&H Bottles

£3.99

Fuel Sample Pack

Fuel Sample Pack

£41.99

The Cramper Hamper

The Cramper Hamper

£54.99

Marathon Taster Pack

Marathon Taster Pack

£19.49

Endurance Taster Pack

Endurance Taster Pack

£24.99

The Science of Endurance Hydration Online Course

The Science of Endurance Hydration Online Course

£42.00

IRONMAN® Official Hydration

On-course at IRONMAN® Global Series races in 2026
PH 1000

PH 1000

£8.99

PH 1000 + 1L Bottle

PH 1000 + 1L Bottle

£12.49

IRONMAN® Training Pack

IRONMAN® Training Pack

£38.99

Need a plan for your IRONMAN®?

No dramas...